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Frequently Asked Questions

You have questions? We have answers.

She Does Words is always ready to jump into complicated communications issues, entitlement efforts, and at milestone moments to ensure your message is clear and engaging.  It is never too late to seek support, but sooner is always better.  Why? Because you get one opportunity to tell your story first, and your story deserves the time to be researched, scrutinized and refined before it is shared.  Make your launch matter.


Firstly, there are no small projects, just small consultants.  Secondly, absolutely.  She Does Words has worked with large corporations on one-off collateral-creation projects, C-suite keynote presentations,  and multi-year entitlement efforts, while also supporting small startups or individuals who have sought help crafting speeches.  Our goal is to help make your life easier by telling your story in a way that ensures your key audiences understand and share your message.  Large or small, we can help.  And, if we can't, we probably know someone who can, and we'll help with that too. 


This is a great question, and while there is absolutely cross-over, there are key fundamental differences.  Marketing drives demand, public relations concerns itself with the health of reputation, while strategic communications focuses on aligning various audiences and stakeholders to acheive a specific outcome.  At She Does Words, we have worked on marketing and public relations campaigns but our larger focus is strategic communications.


Yes. And also, absolutely not.  Yes, we use AI as an editing tool and at times to organize research. It is embedded in design and research sites, and can be extremely powerful. But She Does Words believes wholeheartedly that communication is connection. As tested strategists, we refuse to outsource the human voice to a machine.  Indeed, studies are beginning to demonstrate that large-scale use of AI models is resulting in the increased "blandness in writing."  Bland isn't what we do, and it isn't why you hire us.  We also caution against using AI as a primary research tool.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        


Yes, that is our goal, and we think it's the smartest thing we can share with our clients.  


We know, it seems counter-intuitive, but go with us.  We strive to meet your communications needs with attention to detail, and without wasting your time.  We charge you only for the actual time we've spent on your project, and our goal is to utilize our two decades of experience to do that with alacrity.  So yes, in a world where time is one of our most precious commodities, we'd like to save as much of yours as possible. 


Absolutely!  She Does Words is comfortable serving as a one-stop shop for strategy, marketing, and collateral development (websites, brochures, community outreach presentations etc.) as well as working within a team of consultants with a specific focus.  Often, She Does Words is brought in to develop messaging and language, set the course, and then day-to-day communications are managed in house.



We specialize in strategic communications and storytelling, with a specific emphasis on entitlement communications and collateral, general strategic messaging, and speech and presentation development. 



Indeed!  Please reach out to us, tell us a little bit about your communications goals, and we'll share materials that are most relevant to you.


First of all, you are smart. Second of all, there is little more terrifying than public speaking, so cut yourself some slack.


Having said that, yes, we can absolutely help you.  We have developed keynote C-Suite conference presentations and simple minute-long pieces of testimony for public hearings. 


The secret is to empower the speaker with  a message that resonates and in a voice that feels natural to them.  Often speakers think they have to sound a certain way.  You don't.  The only requirement is authenticity.    


Mags is so glad someone asked this! Granted, Mags is that someone, but still awfully glad.  Mags's favorite movie is 1937's Stage Door, starring one of the most significant collections of actresses ever to share the screen.  Nominated for Best Picture and directed by Gregory La Cava, the film stars Katharine Hepburn, Ginger Rogers, Lucille Ball, Eve Arden, Andrea Leeds, Constance Collier, and a 14-year-old Ann Miller, who lied to RKO about her age so she could become a contract player with the studio.   It's fast, it's witty, and ahead of its time.


Yes.  We know, we think it looks weird too. But, when you have a proper name such as Chris or Mags that's possessive, you add an apostrophe "s" i.e. Chris's llama or Mags's malt shop.   (Please note Chris's llama is no longer allowed in Mags's maltshop; he knows what he did.) 


In recent years, it's become acceptable in certain communications and styles to just use the possessive apostrophe, but APA style still suggests the above format.   We do words, even when the rules are weird, and we're happy to break them when it makes more sense for your audience.


Then we've got answers.  E-mail me directly at mags@shedoeswords.com.  No question too big or small.


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